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Choate Rosemary Hall

Wallingford, CT USA
Grades 9-12, Coed Boarding

SAMPLE JUDGES' COMMENTS
I love the #choosechoate campaign. The “show us your socks” is a very cute idea and really gives admitted students that school spirit feeling. They also feel like they are a part of something before they are even attending.

Personable and fun.

TEAM
David Nesdale, Associate Director of Communications, Creative Director
Alison Cady, Director of Strategic Planning & Communications
Sarah Gordon, Assistant Director of Communications for Web & Social Media
Ross Mortensen, Videographer

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Sedbergh School

Cumbria, UK
Pre-Prep to Year 13, Coed Boarding and Day 

SAMPLE JUDGES' COMMENTS
Exceptionally well planned and executed; varied content, strong visuals, a storyline, a budget. It does feel commercial — could the same treatment be applied to a luxury car ? — but the presentation is undeniably sophisticated and professional.

Very high production quality and good campaign vision.

TEAM
David Milner, International Marketing Manager
Emma Goligher, Marketing Manager (Sedbergh Prep)
Matthew Burns, Social Media, PR and Communications Officer
Sam Broom, Digital Marketing Manager

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St. Paul’s School for Girls

Brooklandville, MD USA
Grades 5-12, Girls Day

SAMPLE JUDGES' COMMENTS
I like how this campaign focuses on a group of real people who reflect the values and personality of the school. These women seem genuine, warm, committed, and fun loving. The photography is engaging and captures friendship and humor. The copy contains information, it's not just marketing. The campaign has an immediacy that works really well on social media, but clearly some careful planning went into the execution. The posts pulled me in and made me interested in the school.

TEAM
Alexis Blair, Director of Strategic Communications
Haley Mahonski, Director of The Gator Fund
Anna Clifford, Communications Specialist