Congratulations, 2024 Brilliance Awards Winners!
You are brilliant!
Thank you, judges, for sharing your time and expertise on behalf of private school marketing worldwide. You, too, are brilliant.
Enrollment
For the purpose of attracting new students and families
1. Printed Viewbook/Prospectus (Enrollment 351 or More)
2. Printed Viewbook/Prospectus (Enrollment 350 or Fewer)
3. Enrollment/Admissions Video
4. Virtual Tour
5. Paid Advertising For Enrollment
Fundraising
For the purpose of raising money to benefit the school
6. Fundraising Appeal
7. Fundraising Video
8. Annual Report/Report of Gifts/Donor Report
Photography
For the purpose of portraying or documenting life at school and events
9. Still Photography In-House
10. Still Photography Outsourced
Website
For the purpose of portraying the brand of the school and current school life
11. Website Homepage (Enrollment 351 or More)
12. Website Homepage (Enrollment 350 or Fewer)
13. Website Homepage Redesign (Before and After)
Identity
For the purpose of accurately representing the school via graphic identity
Magazine
For the purpose of representing life at the school, covering topics of interest to the community, and profiling community members
16. Magazine Overall Design (Enrollment 351 or More)
17. Magazine Overall Design (Enrollment 350 or Fewer)
18. Magazine Writing (Enrollment 351 or More)
19. Magazine Writing (Enrollment 350 or Fewer) *
20. Magazine Cover Design (Enrollment 351 or More)
21. Magazine: Cover Design (Enrollment 350 or Fewer)*
Social Media
For the purpose of highlighting school life, attracting new families and students, fundraising, or building community
Once and Done
For the purpose of promoting, explaining, celebrating, etc., an event for the benefit of the school
23. Fun Video
24. Special Event
Biggest Risk
For the purpose of executing a marketing concept that is creative and unique in the private school marketing world
* Too few entries to judge.
Judging Criteria
Originality: Is it new, different, unlike the others? Consider concept, presentation, and individual components in deciding how fresh it feels.
Persuasiveness: Does the entry accomplish what it sets out to do? Would it persuade you to act (inquire/apply, for an enrollment piece; give, for a fundraising piece; feel proud or connected, for a magazine)?
Copy/Script/Dialog: Does it make a positive impact? Does it convey its message clearly? Is it enjoyable to read or, for videos and podcasts, listen to? Is it interesting, well-written, well-edited, and error-free? If it tells a story, does it have a clear arc and point? Is it creative, fresh, and compelling? Is it effective in achieving the purpose of the piece?
Visual Elements: Depending on the piece, these could include photography, video, graphics, typography, graphic design, and/or artwork. Are they appropriate to the piece? Compelling, fresh, and interesting? Are photos/video of high quality in terms of composition, lighting, and other technical aspects? Do they contribute to the overall effect and story?
Execution: Does the piece excel in the effective use of design, color, typography, graphic elements, audio, digital elements, layout, navigation, user-experience? Is it readable, understandable, clear, compelling? Is it creative and modern? Is it technically excellent?
Overall Appeal: What’s your gut feeling about this project? Do you like it?
All categories will be judged on criteria 1-6 with the following exceptions.
PHOTOGRAPHY: These categories will be judged on criteria 1,2,5,6
9. & 10. Still Photography
DESIGN: These categories will be judged on criteria 1,2,4,5,6
13. Website Homepage Redesign
16. & 17. Magazine Overall Design
20. & 21. Magazine Cover Design
COPY: These categories will be judged on criteria 1,2,3,6
18. & 19. Magazine Writing
IDENTITY: These categories will be judged on criteria 1,4,5,6
14. Logo
15. Graphic Identity Redesign
Categories where entries can be “any format” will require the judges to use their best judgment in applying the criteria.
