Category No. 25: Out of the Box

 

Tie for Gold

Affixxius Films for
The Croft Preparatory School

Stratford-Upon-Avon, UK
Ages 3-11, Coed Day

SAMPLE JUDGES' COMMENTS
A fun and informative take on school life at Croft. The creative graphics and filming take it beyond the standard promotional video. Well done!

Since younger and younger children are included in the decsion-making process for school, I like that this felt targeted to the prospective student.

Great voice over, catches you from the very first frame, definitely not a typical admissions video. Sure looks like a fun place to be for children!

TEAM
Dave Whayman, Director
Billy King, Producer
Matt Sefton, Director of Photography
Pete Black, Head of Post-Production
Taralyn Cox, Executive Producer


Tie for Gold

Zehno for
Ursuline Academy of New Orleans

New Orleans, LA USA
Grades T2-12, Girls Day

SAMPLE JUDGES' COMMENTS

Terrific combo of media featuring the "Blaze Brighter" marketing message in print, video, and web. Upbeat and persuasive. Fantastic campaign.

Seizing on the "girl power" movement, this is compelling and smart campaign to help modernize the brand of this historic school. Especially loved this fresh take on photography and illustration — definitely made me look twice.

TEAM
Shane Shanks, Editorial Director
Megan Youngblood, Editorial Manager
Lauren Sanders, Art Director
Mary Louise Killen, Senior Designer
Kathy Cain, Creative Director
Jerrell Fudicker, Creative Director/Producer
Jonathan Chapman, Photography/Video
Daymon Gardner, Photography
Margie Tillman, Illustrator
Heather Weaver, Microsite Developer
Rachel Wilson, Video Scriptwriter


CLICK TO OPEN

CLICK TO OPEN

Tie for Silver

Choate Rosemary Hall

Wallingford, CT USA
Grades 9-12, Coed Boarding

SAMPLE JUDGES' COMMENTS
An amazing student-centric campaign with a distinctive branding look. The diversity was very appealing, and the activities all resonate.

What a fun and visual way to highlight the success (and gratitude!) of Choate alumni. Immediately invokes a nostalgic feel with the postcard visuals and at the same time can be inspirational for current families and students to imagine where their paths may lead after graduation. This is authentic, emotional, eye-catching and fun. A total home run. I'm intrigued to hear how they were used!

Nice job utilizing the impressive power of the Choate alumni network as an enrollment driver.

TEAM
David Nesdale, Associate Director of Communications, Creative Director
KeriAnne Tisdale, Director Development Communications
Heather Cordes, Director of Leadership and Annual Giving
Alison Cady, Director of Strategic Planning & Communications


Tie for Silver

Affixxius Films for
Hornsby House School

London, UK
Ages 4-11, Coed Day 

SAMPLE JUDGES' COMMENTS
Engaging and compelling messaging for both parents and students.

A high production commercial for Hornsby. The pace and narrative are exciting to watch and change things up in a very effective way!

TEAM
Dave Whayman, Director
Billy King, Producer
Dan Eastgate, Director of Photography
Pete Black, Head of Post-Production
Miles Latham, Executive Producer


Affixxius Films for
Sedbergh School

Cumbria, UK
Pre-Prep to Year 13, Coed Boarding and Day

SAMPLE JUDGES' COMMENTS
Gives a lovely, slow flavour to the school and the vibe of the campus. A really beautiful video to watch.

The strong messages about Sedbergh School's culture are subtly but emotionally translated into this compelling video. Even though the dog steals the show, you never forget that the dog is a metaphor for spirit. Nicely planned and executed.

Excellent work weaving the traditions of the school with today's student dreams, fears, and wishes through the embodiment of the school's mascot. Bravo.

TEAM
Dave Whayman, Director
Liam Wadd, Producer
Dan Eastgate, Director of Photography
Liam Gummer, Photographer
Pete Black, Head of Post-Production
Miles Latham, Executive Producer