Category No. 28: COVID-19 Social Media
Holderness School
Holderness, NH USA
Grades 9-12, Coed Boarding and Day
SAMPLE JUDGES' COMMENTS
Loved this as a series. The speakers were passionate and reassuring. The graphics were clear.
Nice series of videos addressing the topics that concern parents most during COVID. I appreciate that each video is short and to the point!
Very clean videos with great modern graphics.
TEAM
Andrew Herring, Director of Strategic Marketing & Communications
Greg Kwasnik, Associate Director of Communications & Marketing
Thea Dodds, Digital Marketing Strategist
Max Paro, Communications Intern
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Shanghai American School
Shanghai, China
PK-12, Coed Day
SAMPLE JUDGES' COMMENTS
One of the most difficult aspects of virtual learning is maintaining a sense of community within the school. This campaign does that well. I loved the cohesive branding of each post with nice photography (that's hard to achieve with submitted photos!) — but what is most compelling are the stories of community members. Although they are spread out all over the world, they are clearly part of one community. Very well done!
TEAM
ICS Milan International School
Milan, Italy
Ages 6 months-Grade 12, Coed Day
SAMPLE JUDGES' COMMENTS
Beautiful visuals that address the concerns of parents who are juggling virtual learning with children at home with many other tasks. This campaign was a value-add for parents! Way to go!
The clarity of message was great with this.
TEAM
Dalila Pagano, Head of Marketing & Admissions
Francesca Pavan, Marketing Coordinator
