SparkCast podcast
with Lauren Campbell, Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota.
with Dr. Carrie Grimes
Assistant Professor of the Practice, Department of Leadership, Policy, and Organizations
Director, Vanderbilt University, Peabody College, Independent School Leadership Program (M.Ed.)
with Simon Noakes
Founder and CEO, Interactive Schools
When choosing a private school for their children, parents seek not only a strong academic program, but also dedicated and passionate educators. One of the most effective ways to showcase the exceptional faculty members is through video marketing.
The topic of our next MLC session is crisis communications, and we feel privileged to have as our guest Jim Hulbert from The Jane Group. Join us! Free. Friday, April 26, 12PM Eastern, 9AM Pacific
Video marketing plays a crucial role in showcasing private school student achievements, highlighting academic awards, sports accomplishments, performing arts showcases, and community service projects.
When prospective parents and new students consider a private school, they seek reassurance and a sense of belonging. In today's digital age, video marketing provides a powerful tool to build trust and create a connection with students.
Are you hiring a professional photographer soon? Based on my decade+ experience photographing on private school campuses across the U.S., I have some tips for making the most of your investment.
InspirED is thrilled to announce that the following Senior Partners renewed their membership with the InspirED community.
Private schools are increasingly embracing diversity and fostering a global perspective within their educational communities. In the digital age, video marketing provides a valuable tool for showcasing the rich tapestry of cultural experiences within these schools.
In a fit of spring cleaning, you comb through your website and delete seven unnecessary pages from your website, and change the title and URL of another four pages. You feel so productive! Unfortunately, if you deleted or changed the URL of these pages without redirecting them or marking them as permanently deleted in Google, your website could be penalized by Google and create a negative user experience.
MarCom is barely treading water with existing staff at many schools. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...
What does the future hold for private school marketers in 2024? Truth Tree asked movers and shakers in our niche industry — including InspirED.
Welcome Jay Gorodetzer Photography to the InspirED Photographer and Filmmaker Guide.
InspirED is amped to welcome From Start to Film as the newest member of the Photographer and Filmmaker Guide.
InspirED School Marketers shines a spotlight on the brilliant work of private school marketers worldwide with the winners of the 2023 Brilliance Awards.
Photographer and filmmaker Michael Branscom discusses his collaboration with an outstanding independent school leader on an admissions video to show how powerful student storytellers can be.
How the drone can create the perfect balance between imagination and information to keep your videos interesting.
When InspirED established the Brilliance Awards in 2016, we knew we wanted something different. We wanted to focus on private schools — only.
We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Most graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.
You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
I've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Here are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Make your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.
Arriving at a private school campus with a deep knowledge of the brand, culture and even personalities of the institution is a tremendous advantage.
A few of our followers have asked this question. We’re happy to answer.
As the depth and breadth of the work required of MarCom has grown, there has not been a commensurate growth in the financial commitment to the department. The result is that almost every director of MarCom we know is completely overwhelmed.
The purpose of creating a compelling, informative, exciting Report of Gifts is not only to thank last year’s donors but also to motivate those to come this year. Let’s dig deeper.
Joe Monzo of Monzo Media Productions has produced nine videos (and counting) full of brilliant ideas and brain food to help private school marketers learn about video production and how to work with a company that provides those services.
How do you handle mistakes at your private school? Is there a policy or ethos for mistake management?
with Emily Cretella
Owner, Cursive Content