Private School Taglines (2025 Update)
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In the InspirED 2024 U.S. Private School MarCom Survey, we asked, “If your school has a tagline, what is it?” The 73 responses are listed below. Which ones resonate with you?
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How To Know What Your Audience Wants: Survey Them
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A survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read More2024 Brilliance Awards Judges Club Members
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Meet the 2024 Brilliance Awards judges who have served our niche industry for five or more years. They are brilliant!
Read MoreHow to Use Your Graphic Identity to Boost Your School's Brand
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This video, “[Yellow Car] Inspiration Workshop: The Experience of Graphic Design with David Low,” held my attention from start to finish, and, if you like graphic design talk, this is for you.
Read More10 Reasons to Enter the Brilliance Awards
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Why should any private school enter the Brilliance Awards competition? What's in it for you? A lot, it turns out. Not the least of which is a love fest for your team and a huge boost to your brand. Here are 10 reasons.
Read MoreProfessional Photography is Expensive — and It’s Worth It: Part 2
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When we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreProfessional Photography is Expensive — and It’s Worth It: Part 1
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You can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreA Happy Parent Is Your Best Marketing Tool
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Like it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read MoreCMO: "It's Not One Job, It's at Least Three"
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Seth Godin is brilliant. His insights into human behavior, marketing, business, workplace, and trends are worth noting. This post resonated with me with regard to private school marketers.
Read MoreNew Job as a Marketer for a Private School? Start Here.
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We’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read MorePrivate School vs. Independent School: What's the Difference and Should We Care?
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I've always been intrigued by the use of the terms “private” vs. “independent” school. What's the difference, if any, and is there an advantage to using either for school marketing purposes?
Read More9 Signs You Need to Have a Talk with Your Head of School About Marketing
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Ever feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Read MoreRenting Your Facilities Brings More Than Just Money
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Your school works hard to have a beautifu campus — from the stellar maintenance crew to the student to picks up a stray piece of paper on the floor. It's time to let your campus work for your school by raising interest and word-of-mouth as well as funds.
Read MoreTaglines are Semi-Permanent. Slogans are Temporary.
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Create a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable.
Read MoreWhy The Way You Describe Your Private School Immediately Kills Its Uniqueness
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“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreHow to Work and Build Trust With a Graphic Designer
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Most graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.
Read MoreTaglines, Taglines, Taglines — 2022 Style
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Here are the 85 private school taglines as reported in the 2022 InspirED Private School MarCom Survey Report. Dig in!
Read MoreMaking Marketing Part of Faculty Contracts
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Do your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Read More2022 InspirED Private School MarCom Survey Report
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Make your job easier! Download the 2022 InspirED Private School MarCom Survey Report to find out how other schools are doing it, what you can do better, and where you are brilliant.
Read MoreWhy Does InspirED Have Sponsors?
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A few of our followers have asked this question. We’re happy to answer.
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