Taglines are Semi-Permanent. Slogans are Temporary.
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Create a “slogan” for the enrollment year and plaster it on everything you do for admissions. Make it exciting, interesting, and memorable.
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Why The Way You Describe Your Private School Immediately Kills Its Uniqueness
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“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreYou Don't Need a Tagline. You Need a Brand.
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Don’t be fooled into believing that that handful of words is a substitute for a well-researched and well-written brand. If your brand is strong, you won’t need a tagline.
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