MarCom is barely treading water with existing staff at many schools. Here’s where you, as head of school, can take steps that will benefit your school both immediately and in the future. Ask your MarCom director a few key questions...
Read MoreWe’d like to help you ramp up to your new job quickly so that you can hit the ground running. You've probably taken this position not only because you're a skilled marketer seeking a new challenge, but also because the idea of working with young people does your heart good. Let’s get going.
Read MoreMost graphic designers know their stuff. And while your input (you, the non-designer) is valuable, appreciated and necessary, you might not always be right. Here's how to build a great working relationship.
Read MoreYou can make the argument that there is someone around who is “pretty good” with a camera and will do the work for free. It’s hard to argue with free. But I'm going to try.
Read MoreWhen we left off in Part 1 of this series, we were talking about what you're paying for but have yet to discuss the professional photographer's invaluable expertise in working with private schools.
Read MoreDo your faculty members know that they're expected to be school marketers? Should it be part of their contract?
Read MoreThe purpose of creating a compelling, informative, exciting Report of Gifts is not only to thank last year’s donors but also to motivate those to come this year. Let’s dig deeper.
Read MoreHow do you handle mistakes at your private school? Is there a policy or ethos for mistake management?
Read MoreHave you ever gotten to the end of a shoot, looked at all the images and discovered you don’t have enough horizontals for the website? Or photos for the annual fund appeal or magazine story? This free webinar will help you get the photos you want and need.
Read MoreA survey is a critical device in a marketer's toolbox. A well-designed survey should make cloudy data clear to formulate strategy and decision-making in the future. While no survey is foolproof, it's certainly better than carpool line chatter.
Read MoreOne of the questions we ask in the InspirED Private School MarCom Survey is: If your school has a tagline, what is it? Here are 83 of them from private schools worldwide.
Read MoreEver feel like you're not being supported by leadership in your position as Director of Marketing and Communications at your private school as much as you want or need? Time to have a talk.
Read MoreLike it or not, private schools are businesses. (There. I said it.), and as such, they must keep their customers (a.k.a. parents) happy. A happy parent is one who perceives that not only has your school met the obligations of the relationship, but it has also gone above and beyond, exceeding expectations. And when you do, it pays off. Big time.
Read More“Small classes, dedicated faculty, educate the whole child, create a lifelong love of learning, and a community like family.” Sound familiar?
Read MoreWord-of-mouth is your most powerful marketing tool. Give your brand ambassadors the answers to the tough questions prospective parents are likely to ask them the grocery aisle.
Read MoreHere are 96 taglines that private schools reported using in the 2018 InspirED School Marketers Private School MarCom Survey Report. How does your tagline measure up?
Read MoreInspirED is a free, online professional development resource for private school marketing and communications administrators that offers brilliant ideas and brain food to make your job easier. Let's make some sparks!
Brilliant ideas and brain food for private school marketing worldwide. Home of the Brilliance Awards. We make your job easier. Contact us.
